Commercial Real Estate Investing with

Discipline and Downside Protection

Veteran-led commercial real estate investment firm focused on capital preservation, operational excellence, and long-term value creation.

WHY BULLETPROOF CAPITAL

Discipline. Clarity. Long-Term Conviction.

At Bulletproof Capital, we operate with structure, data, and decisive execution.

Our foundation is built on experience, analysis, and alignment — not emotion or market hype.

This is not a trend-driven investment firm.
It is a strategy-driven one.

Veteran-Led Discipline

Founded by Christopher Cherry, a former U.S. Marine and security professional, Bulletproof Capital was built on principles forged under pressure:

  • Risk assessment before action

  • Structured decision-making

  • Clear communication

  • Accountability at every level

  • Execution without excuses

In the military, you learn quickly:
Preparation determines survival.

In investing, preparation protects capital.

Data-Driven Underwriting

Every opportunity is analyzed through a disciplined framework:

  • Conservative projections

  • Stress-tested financial models

  • Market trend validation

  • Downside scenario planning

  • Debt sensitivity review

In the military, you learn quickly:
Preparation determines survival.

In investing, preparation protects capital.

Transparent Communication

Investors deserve clarity — not vague updates.

We prioritize:

  • Structured reporting

  • Clear business plans

  • Defined timelines

  • Ongoing performance communication

No surprises.
No overpromising.

Alignment of Interests

We invest alongside our partners.

That means:

  • Skin in the game

  • Shared risk

  • Shared upside

  • Responsible capital stewardship

If it’s not structured to protect our investors first — we don’t pursue it.

Long-Term Mindset

We are not chasing quick wins.

We focus on:

  • Durable assets

  • Sustainable income

  • Operational improvement

  • Compounding value over time

Short-term noise does not change long-term conviction.

Our Standard

We approach investing the same way we approach operations:

Calm under pressure.
Structured in analysis.
Disciplined in execution.
Patient in growth.

That is the Bulletproof difference.

CUSTOMER CARE

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Copyright 2026. Bulletproof Capital. All Rights Reserved.

Testimonials

I started training with Jake and the IEP team in 2023 and initially knew their approach to movement, training and performance was on a whole different level. No one in the LE or Mil training world was addressing this critical need in the way they do. The IEP team has the education, experience and individual hard skills to enhance any individual or departments training program. The practical performance based approach is something I support 100%. The way they address not only performance but combine it with individual hard skills is something that anyone can benefit from. I’ve been using their methods and programming in my own training and am extremely happy with the improvements I continue to make.

Matt Pranka

Xray Alpha LLC

I’ve trained with hundreds of instructors from all over the world, seen what they bring to the table, and while there are many good ones, Jake and the crew from IEP have truly found a niche that was lacking and filled it with solid knowledge. Despite being at the pinnacle of their craft, they’re still pushing their own growth and constantly evolving new ideas, drills, and training strategies... Plus, they’re just good dudes.

Joe Farewell

Instructor/Professional Shooter

Even having been athletic all my life and playing on a nationally ranked college lacrosse team, there were still many valuable pointers, tips, and lessons to be learned while working with Jake at In Extremis Performance. Regardless of your previous athletic experience, it’s well worth attending a course and tapping into their expertise on the topic of movement with a rifle or handgun.

Mike Pannone

CTT-Solutions LLC

IEP provides a unique framework for firearms and tactical mobility training. Their top notch instructors are able to effectively and efficiently show the correlation between efficient movement and effective firearm performance. I highly recommend this training to all law enforcement officers.

Dan Colasanto

Persident, TTPOA

Jake has been working diligently to bring the training industry something it’s never seen before and it’s very interesting. Instead of a shooting coach that can move, he’s a movement coach that can shoot. And I love it.

Mark Smith

JBS Training Solutions

The guys at In Extremis Performance understand efficiency and movement from a high level. If you are serious about improving your skill set with not only shooting, but in any athletic endeavor. I highly recommend training with In Extremis Performance.

Jared Clawson

Tier1 Concealed